Sportsbook software provider Altenar Technologies has filed antitrust complaints against Sportradar Group with the European Commission and the UK’s Competition and Markets Authority, accusing the data giant of blocking rivals’ access to official live sports data and betting odds. The Altenar Sportradar dispute has produced conflicting signals from regulators on both sides of the Channel about whether any formal investigation is actually underway. Sportradar has dismissed the complaints as an attempt to inflame the news agenda, deepening a rivalry that already runs through courts in New Jersey and London.
What happened in the Altenar Sportradar dispute
The complaints, filed on October 14, concern Sportradar’s commercial agreements with leading sports organizations
, including Major League Baseball, the National Basketball Association, the National Hockey League and the Association of Tennis Professionals.
Sportradar has exclusive rights to collect and disseminate official sports data from these leagues, and it also has the right to produce live betting odds based on that information.
Altenar says Sportradar’s control of key data sources puts rival suppliers at a disadvantage, arguing that bookmakers across Europe and Britain need access to alternative providers to keep competition alive and spur innovation.
The regulatory picture is far from settled.
SBC News understands that a complaint has been received by the CMA, but that no investigation is yet underway, and it is unclear whether the regulator will proceed.
The situation regarding the European Commission is even more unclear, with SBC News understanding that no formal competition complaint had actually been received despite communications on behalf of Altenar claiming one had been submitted.
A Commission spokesperson told SBC News it had received market information it was assessing, rather than confirming a formal case.
Sportradar used sharper language in response.
The company said it knew of Altenar’s February 2026 threats to file complaints with competition authorities in multiple jurisdictions
, and a spokesperson described the latest move as
“duplicative, unnecessary and serve as a thinly veiled attempt to assert pressure in the existing commercial disputes in process.”
The underlying commercial dispute between the two firms is not new.
In March 2026, Altenar filed an antitrust lawsuit against Sportradar in a US court, accusing the company of monopolizing the market for official live sports data in America and choking off competition.
That case, together with a parallel claim at London’s High Court, has largely proceeded through the US District Court of New Jersey.
Why it matters
Official live sports data sits at the centre of how sportsbooks price in-play markets, making exclusive supply deals a significant competitive lever. If regulators do open formal probes and find against Sportradar,
EU fines could reach 10% of global annual turnover if violations are established
, a scale of exposure that would force a rethink of how exclusive data rights are licensed across the sector. A ruling that loosened Sportradar’s grip on league data could lower the barrier to entry for smaller suppliers and give operators more negotiating leverage on data costs.
For operators, the cost and reliability of official data feeds feeds directly into the competitiveness of the odds and markets they can offer. Suppliers that currently have to build products without access to certain leagues’ official feeds would benefit most from any forced opening of the market, which in turn could reshape which platforms affiliates recommend to operators as the strongest technology partners.
The bigger picture
Altenar,
a sportsbook software provider founded in 2015 and based in the Isle of Man, offers a fully-managed sports betting platform including in-house developed software with official premium data feeds
. Its willingness to pursue Sportradar simultaneously in US, UK and now EU venues suggests a long-term strategy to force a renegotiation of data access terms rather than a single quick settlement.
Sportradar also faces further scrutiny following separate allegations about its links to unlicensed gambling operators
, adding to the pressure the company is under on multiple regulatory fronts at once.
The dispute lands as Sportradar continues to reshape its own portfolio, recently selling its Atrium Sports stake to raise $170m in cash. Whether that capital is partly earmarked for defending an expanding slate of legal challenges remains to be seen, but the data rights question is unlikely to be resolved quickly given how far apart the two companies’ public positions remain.
Sources
- SBC News – Confusion reigns in Altenar v Sportradar antitrust dispute
- Gambling News – EU and UK Antitrust Authorities Investigating Sportradar
- iGaming Express – Altenar Files Antitrust Complaints Against Sportradar in EU and UK
- Mezha – Sportradar faces EU, UK antitrust complaints from Altenar
- Global Banking and Finance – Sportradar Faces Antitrust Complaints from Altenar in EU and UK
Leave a Reply